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Strategische Markenführung in dynamischer Umwelt


Homburg, Christian ; Schäfer, Heiko



URL: http://ub-madoc.bib.uni-mannheim.de/10242
Document Type: Book chapter
Year of publication: 2001
Book title: Erfolgsfaktor Marke
Page range: 157-173
Place of publication: München
Publishing house: Vahlen
Publication language: German
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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BASE: Homburg, Christian ; Schäfer, Heiko

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ORCID: Homburg, Christian ORCID: 0000-0003-1607-5237 ; Schäfer, Heiko

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