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Verteidigungsstrategien gegen neue Wettbewerber- Bestandsaufnahme und empirische Untersuchung


Kuester, Sabine ; Homburg, Christian ; Robertson, Thomas ; Schäfer, Heiko



Document Type: Article
Year of publication: 2001
The title of a journal, publication series: Zeitschrift für Betriebswirtschaft : ZfB
Volume: 71
Issue number: 10
Page range: 1191-1215
Place of publication: Wiesbaden
Publishing house: Gabler
ISSN: 0044-2372
Publication language: German
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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ORCID: Kuester, Sabine ; Homburg, Christian ORCID: 0000-0003-1607-5237 ; Robertson, Thomas ; Schäfer, Heiko

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