Cross-Selling: Aus der Kundenbeziehung mehr herausholen


Homburg, Christian ; Schäfer, Heiko



Document Type: Article
Year of publication: 2000
The title of a journal, publication series: Harvard-Business-Manager
Volume: 22
Issue number: 6
Page range: 35-44
Place of publication: Hamburg
Publishing house: Manager-Magazin-Verl.-Ges.
ISSN: 0174-335X
Publication language: German
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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ORCID: Homburg, Christian ORCID: 0000-0003-1607-5237 ; Schäfer, Heiko

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