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Marktforschung : Ziele, Vorgehensweisen und Methoden


Hermann, Andreas ; Homburg, Christian



URL: http://ub-madoc.bib.uni-mannheim.de/11278
Document Type: Book chapter
Year of publication: 2000
Book title: Marktforschung
Page range: 15-32
Place of publication: Wiesbaden
Publishing house: Gabler- Verlag
ISBN: 9783409223911
Edition: Aufl. 2
Publication language: German
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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ORCID: Hermann, Andreas ; Homburg, Christian ORCID: 0000-0003-1607-5237

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