Product life cycle patterns for pharmaceuticals and their impact on R&D profitability of late mover products


Bauer, Hans H. ; Fischer, Marc



Document Type: Article
Year of publication: 2000
The title of a journal, publication series: International Business Review
Volume: 9
Issue number: 6
Page range: 703-725
Place of publication: Amsterdam [u.a.]
Publishing house: Elsevier
ISSN: 0969-5931
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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