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Marktforschung : Ziele, Vorgehensweisen und Methoden


Herrmann, Andreas ; Homburg, Christian



URL: http://ub-madoc.bib.uni-mannheim.de/12683
Document Type: Book chapter
Year of publication: 1999
Book title: Marktforschung : Methoden - Anwendungen - Praxisbeispiele
Page range: 13-32
Place of publication: Wiesbaden
Publishing house: Gabler-Verlag
ISBN: 3-409-12391-1
Publication language: German
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Herrmann, Andreas ; Homburg, Christian ORCID: 0000-0003-1607-5237 (1999) Marktforschung : Ziele, Vorgehensweisen und Methoden. Marktforschung : Methoden - Anwendungen - Praxisbeispiele Wiesbaden 13-32 [Book chapter]


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ORCID: Herrmann, Andreas ; Homburg, Christian ORCID: 0000-0003-1607-5237

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