Messung von Markenzufriedenheit und Markenloyalität


Homburg, Christian ; Giering, Annette



URL: http://ub-madoc.bib.uni-mannheim.de/12701
Document Type: Book chapter
Year of publication: 1999
Book title: Moderne Markenführung
Page range: 1089-1186
Place of publication: Wiesbaden
Publishing house: Gabler-Verlag
Publication language: German
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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ORCID: Homburg, Christian ORCID: 0000-0003-1607-5237 ; Giering, Annette

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