Die Kausalanalyse als Instrument zur Messung der Kundenzufriedenheit im Industriegütermarketing


Homburg, Christian ; Rudolph, Bettina



URL: http://ub-madoc.bib.uni-mannheim.de/13493
Document Type: Book chapter
Year of publication: 1998
Book title: Die Kausalanalyse
Page range: 237-264
Place of publication: Stuttgart
Publishing house: Schäffer-Poeschel
ISBN: 3-7910-1210-X
Publication language: German
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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BASE: Homburg, Christian ; Rudolph, Bettina

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ORCID: Homburg, Christian ORCID: 0000-0003-1607-5237 ; Rudolph, Bettina

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