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Kundennähe, Kundenzufriedenheit und Kundenbindung bei Dienstleistungsunternehmen


Homburg, Christian ; Fassnacht, Martin



Document Type: Book chapter
Year of publication: 1998
Book title: Handbuch Dienstleistungsmanagement
Page range: 405-428
Place of publication: Wiesbaden
Publishing house: Gabler
ISBN: 3-409-13593-6
Publication language: German
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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BASE: Homburg, Christian ; Fassnacht, Martin

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ORCID: Homburg, Christian ORCID: 0000-0003-1607-5237 ; Fassnacht, Martin

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