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Visuell-verbale Textgestaltung von Werbeanzeigen: Zur textlinguistischen Untersuchung multikodaler Kommunikationsformen


Henn-Memmesheimer, Beate ; Geiger, Susi



Document Type: Article
Year of publication: 1998
The title of a journal, publication series: Kodikas, Code - Ars semeiotica : An international journal of semiotics
Volume: 21
Issue number: 1/2
Page range: 55-74
Place of publication: Tübingen
Publishing house: Narr
ISSN: 0171-0834
Publication language: German
Institution: School of Humanities > Germanistische Linguistik (Henn-Memmesheimer Em)
Subject: 400 Language, linguistics
Subject headings (SWD): Semiotik , Textgestaltung , Werbung

Dieser Eintrag ist Teil der Universitätsbibliographie.




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