Brand Efficiency and Brand Relevance - Introducing and Linking both Concepts


Hammerschmidt, Maik ; Donnevert, Tobias ; Bauer, Hans H.



URL: http://citeseerx.ist.psu.edu/viewdoc/download;jses...
Document Type: Conference or workshop publication
Year of publication: 2008
Book title: Winter Educators' Conference 2008 : Proceedings of a meeting held 15-18 February 2008, Austin, Texas
The title of a journal, publication series: AMA Winter and Summer Educators' Conference Proceedings
Volume: 19
Page range: 48-57
Place of publication: Red Hook, NY
Publishing house: Curran
ISBN: 9781605603513
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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