Combining Customer Metrics - The Customer Value-Customer Equity-Framework


Donnevert, Tobias ; Hammerschmidt, Maik ; Bauer, Hans H.



URL: http://dx.doi.org/10.2139/ssrn.962239
Document Type: Conference or workshop publication
Year of publication: 2007
Book title: AMA Relationship Marketing Summit : December 13 - 15, 2007, Buenos Aires, Argentina
Page range: 1-12
Place of publication: Chicago, Ill.
Publishing house: AMA
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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