A Marketing Perspective on Mergers and Acquisitions : How Marketing Integration Affects Postmerger Performance


Homburg, Christian ; Bucerius, Matthias



DOI: https://doi.org/10.1509/jmkg.69.1.95.55510
URL: http://www.jstor.org/stable/30162035
Additional URL: http://journals.ama.org/doi/abs/10.1509/jmkg.69.1....
Document Type: Article
Year of publication: 2005
The title of a journal, publication series: Journal of Marketing : JM
Volume: 69
Issue number: 1
Page range: 95-113
Place of publication: Chicago, Ill.
Publishing house: Publications Group of the American Marketing Assoc.
ISSN: 0022-2429 , 1547-7185
Publication language: English
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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ORCID: Homburg, Christian ORCID: 0000-0003-1607-5237 ; Bucerius, Matthias

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