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A Strategy Implementation Perspective of Market Orientation


Homburg, Christian ; Krohmer, Harley ; Workman, John P.



Document Type: Article
Year of publication: 2004
The title of a journal, publication series: Journal of Business Research : JBR
Volume: 57
Issue number: 12
Page range: 1331-1340
Place of publication: New York, NY [u.a.]
Publishing house: Elsevier
ISSN: 0148-2963
Publication language: English
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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BASE: Homburg, Christian ; Krohmer, Harley ; Workman, John P.

Google Scholar: Homburg, Christian ; Krohmer, Harley ; Workman, John P.

ORCID: Homburg, Christian ORCID: 0000-0003-1607-5237 ; Krohmer, Harley ; Workman, John P.

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