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Behavioral Pricing-Forschung im Überblick : Teil 1: Grundlagen, Preisinformationsaufnahme und Preisinformationsbeurteilung


Homburg, Christian ; Koschate, Nicole



URL: https://www.marketing-intelligence.rw.fau.de/files...
Document Type: Article
Year of publication: 2005
The title of a journal, publication series: Zeitschrift für Betriebswirtschaft : ZfB
Volume: 75
Issue number: 4
Page range: 383-423
Place of publication: Wiesbaden
Publishing house: Gabler
ISSN: 0044-2372
Publication language: German
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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BASE: Homburg, Christian ; Koschate, Nicole

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ORCID: Homburg, Christian ORCID: 0000-0003-1607-5237 ; Koschate, Nicole

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