Die Kaufverhaltensrelevanz von Marken im Industriegüterbereich


Homburg, Christian ; Jensen, Ove ; Richter, Markus



Document Type: Article
Year of publication: 2006
The title of a journal, publication series: Die Unternehmung : Swiss Journal of Business Research and Practice
Volume: 60
Issue number: 4
Page range: 281-296
Place of publication: Zürich
Publishing house: Versus
ISSN: 0042-059X
Publication language: German
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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BASE: Homburg, Christian ; Jensen, Ove ; Richter, Markus

Google Scholar: Homburg, Christian ; Jensen, Ove ; Richter, Markus

ORCID: Homburg, Christian ORCID: 0000-0003-1607-5237 ; Jensen, Ove ; Richter, Markus

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