Grundlagen des Dienstleistungsmarketings und Beziehungsmanagements


Homburg, Christian ; Lüers, Thomas



Document Type: Book chapter
Year of publication: 2007
Book title: Handbuch Kontraktlogistik
Page range: 245-261
Publisher: Stölzle, Wolfgang
Place of publication: Weinheim
Publishing house: Wiley-VCH
ISBN: 978-3-527-50203-5
Publication language: German
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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ORCID: Homburg, Christian ORCID: 0000-0003-1607-5237 ; Lüers, Thomas

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