Marketing


Homburg, Christian ; Krohmer, Harley



Document Type: Book chapter
Year of publication: 2007
Book title: Handwörterbuch der Betriebswirtschaft
The title of a journal, publication series: Enzyklopädie der Betriebswirtschaftslehre
Volume: 1
Page range: 1118-1129
Publisher: Köhler, Richard
Place of publication: Stuttgart
Publishing house: Schäffer-Poeschel
ISBN: 978-3-7910-8051-2
Edition: 6.
Publication language: German
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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ORCID: Homburg, Christian ORCID: 0000-0003-1607-5237 ; Krohmer, Harley

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