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Customer Relationship Management (CRM) - Strategische Ausrichtung statt IT-getriebenem Aktivismus


Homburg, Christian ; Sieben, Frank G.



Document Type: Book chapter
Year of publication: 2005
Book title: Handbuch Kundenbindungsmanagement
Page range: 435-462
Publisher: Bruhn, Manfred
Place of publication: Wiesbaden
Publishing house: Gabler
ISBN: 3-409-52269-7
Edition: 5.
Publication language: German
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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BASE: Homburg, Christian ; Sieben, Frank G.

Google Scholar: Homburg, Christian ; Sieben, Frank G.

ORCID: Homburg, Christian ORCID: 0000-0003-1607-5237 ; Sieben, Frank G.

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