Advanced Search

Customer Relationship Management (CRM) - Strategische Ausrichtung statt IT-getriebenem Aktivismus


Homburg, Christian ; Sieben, Frank G.



Document Type: Book chapter
Year of publication: 2005
Book title: Handbuch Kundenbindungsmanagement
Page range: 435-462
Author/Publisher of the book
(only the first ones mentioned): 		Bruhn, Manfred
Place of publication: Wiesbaden
Publishing house: Gabler
ISBN: 3-409-52269-7
Edition: 5.
Publication language: German
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




+ Export and Citation


Choose a citation style.

+ Search Authors in

BASE: Homburg, Christian ; Sieben, Frank G.

Google Scholar: Homburg, Christian ; Sieben, Frank G.

ORCID: Homburg, Christian ORCID: 0000-0003-1607-5237 ; Sieben, Frank G.

+ Page Views

Hits per month over past year

Detailed information



You have found an error? Please let us know about your desired correction here: E-Mail


Actions (login required)

Show item Show item
MADOC is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.