Kundenbindung im Industriegütergeschäft


Homburg, Christian ; Jensen, Ove



DOI: https://doi.org/10.1007/978-3-322-91260-2_19
URL: https://link.springer.com/chapter/10.1007/978-3-32...
Document Type: Book chapter
Year of publication: 2004
Book title: Handbuch Industriegütermarketing
Page range: 481-519
Author/Publisher of the book
(only the first ones mentioned)
:
Backhaus, Klaus
Place of publication: Wiesbaden
Publishing house: Gabler
ISBN: 3-409-12501-9 , 978-3-322-91261-9 , 978-3-322-91260-2
Publication language: German
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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ORCID: Homburg, Christian ORCID: 0000-0003-1607-5237 ; Jensen, Ove

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