Die Wirkung irrelevanter Attribute in der Markenkommunikation


Bauer, Hans H. ; Albrecht, Carmen-Maria ; Neumann, Marcus M. ; Haber, Tobias E.



Document Type: Article
Year of publication: 2007
The title of a journal, publication series: Marketing : Zeitschrift für Forschung und Praxis ; ZFP
Volume: 29
Issue number: 2
Page range: 73-89
Place of publication: München
Publishing house: Beck [u.a.]
ISSN: 0344-1369
Publication language: German
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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