An Exploratory Study on the Treatment of Ethics in Undergraduate Business Principles Textbooks


Phelps, Lonnie ; Stone, George W. ; Joseph, Mathew ; Berken, Ashley ; Albrecht, Carmen-Maria



Document Type: Conference or workshop publication
Year of publication: 2007
Book title: Marketing theory and practice in an inter-functional world : the 13th Biannual World Marketing Congress, Academy of Marketing Science, Verona, Italy, July 11-14, 2007
Page range: 288-292
Author/Publisher of the book
(only the first ones mentioned)
:
DeMoranville, Carol W.
Place of publication: Coral Gables, FL
Publishing house: Acad. of Marketing Science
ISBN: 0939783134 , 9780939783137
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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