How to Make Brand Placements Successful - Assessing the Antecedents to Brand Attitude and Purchase Intention


Bauer, Hans H. ; Bryant, Melchior D. ; Neumann, Marcus M.



URL: http://www.anzmac.org/conference_archive/2007/pape...
Document Type: Conference or workshop publication
Year of publication: 2007
Book title: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007 : Dunedin, New Zealand, 3-5 December 2007; proceedings
Page range: 1446-1454
Conference title: 3Rs Reputation, Responsibility and Relevance
Publisher: Deans, Kenneth R.
Place of publication: Dunedin, NZ
Publishing house: Univ. of Otago, School of Business, Dept. of Marketing
ISBN: 978-1-877156-29-9
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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