Smart Shopper-Gefühle - Entstehung, Konsequenzen und Implikationen für das Marketing


Bauer, Hans H. ; Reichardt, Tina ; Exler, Stefanie



Contributors
(e.g. translator, editor)
:
Trommsdorff, Volker
Document Type: Article
Year of publication: 2007
The title of a journal, publication series: Handelsforschung
Volume: 21
Page range: 379-400
Place of publication: Stuttgart
Publishing house: Kohlhammer
ISSN: 0931-5926
Publication language: German
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Bauer, Hans H. ; Reichardt, Tina ; Exler, Stefanie (2007) Smart Shopper-Gefühle - Entstehung, Konsequenzen und Implikationen für das Marketing. Handelsforschung Stuttgart 21 379-400 [Article]


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