Branding mittels irrelevanter Attribute

Bauer, Hans H. ; Albrecht, Carmen-Maria ; Haber, Tobias E. ; Neumann, Marcus M.

Document Type: Book chapter
Year of publication: 2008
Book title: Erfolgsfaktoren der Markenführung
Page range: 119-132
Author/Publisher of the book
(only the first ones mentioned)
Bauer, Hans H.
Place of publication: München
Publishing house: Vahlen
ISBN: 978-3-8006-3463-7
Publication language: German
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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