Configurations of Marketing and Sales: A Taxonomy


Homburg, Christian ; Jensen, Ove ; Krohmer, Harley



Document Type: Article
Year of publication: 2008
The title of a journal, publication series: Journal of Marketing
Volume: 72
Issue number: 2
Page range: 133-154
Place of publication: Chicago, Ill.
Publishing house: American Marketing Ass.
ISSN: 0022-2429
Publication language: English
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 330 Economics
Subject headings (SWD): Marketing , Sales

Dieser Eintrag ist Teil der Universitätsbibliographie.




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BASE: Homburg, Christian ; Jensen, Ove ; Krohmer, Harley

Google Scholar: Homburg, Christian ; Jensen, Ove ; Krohmer, Harley

ORCID: Homburg, Christian ORCID: 0000-0003-1607-5237 ; Jensen, Ove ; Krohmer, Harley

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