Governance of International Business Relationships: A Cross-Cultural Study on Alternative Governance Modes


Homburg, Christian ; Cannon, Joseph P. ; Krohmer, Harley ; Kiedaisch, Ingo



Document Type: Article
Year of publication: 2009
The title of a journal, publication series: Journal of International Marketing : JIM
Volume: 17
Issue number: 3
Page range: 1-20
Place of publication: Chicago, Ill.
Publishing house: American Marketing Assoc.
ISSN: 1069-031X
Publication language: English
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Homburg, Christian ORCID: 0000-0003-1607-5237 ; Cannon, Joseph P. ; Krohmer, Harley ; Kiedaisch, Ingo (2009) Governance of International Business Relationships: A Cross-Cultural Study on Alternative Governance Modes. Journal of International Marketing : JIM Chicago, Ill. 17 3 1-20 [Article]


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