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Implementing the Marketing Concept at the Employee-Customer Interface: The Role of Customer Need Knowledge


Homburg, Christian ; Wieseke, Jan ; Bornemann, Torsten



Document Type: Article
Year of publication: 2009
The title of a journal, publication series: Journal of Marketing
Volume: 73
Issue number: 4
Page range: 64-81
Place of publication: Chicago, Ill.
Publishing house: Publ. Group of the AMA
ISSN: 0022-2429
Publication language: English
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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BASE: Homburg, Christian ; Wieseke, Jan ; Bornemann, Torsten

Google Scholar: Homburg, Christian ; Wieseke, Jan ; Bornemann, Torsten

ORCID: Homburg, Christian ORCID: 0000-0003-1607-5237 ; Wieseke, Jan ; Bornemann, Torsten

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