Managing Dynamics in a Customer Portfolio

Homburg, Christian ; Steiner, Viviana V. ; Totzek, Dirk

Document Type: Article
Year of publication: 2009
The title of a journal, publication series: Journal of Marketing
Volume: 73
Issue number: 5
Page range: 70-89
Place of publication: Chicago, Ill.
Publishing house: Publ. Group of the AMA
ISSN: 0022-2429
Publication language: English
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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Homburg, Christian ORCID: 0000-0003-1607-5237 ; Steiner, Viviana V. ; Totzek, Dirk (2009) Managing Dynamics in a Customer Portfolio. Journal of Marketing Chicago, Ill. 73 5 70-89 [Article]

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