Was Produkte unverwechselbar macht


Homburg, Christian ; Staritz, Matthias ; Bingemer, Stephan



Document Type: Article
Year of publication: 2008
The title of a journal, publication series: Harvard Business Manager
Volume: 30
Issue number: 12
Page range: 34-47
Place of publication: Hamburg
Publishing house: Manager-Magazin-Verl.-Ges.
ISSN: 0945-6570, 0174-335X
Publication language: German
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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