How Price Increases Affect Future Purchases: The Role of Mental Budgeting, Income, and Framing


Homburg, Christian ; Koschate, Nicole ; Totzek, Dirk



Document Type: Article
Year of publication: 2010
The title of a journal, publication series: Psychology & Marketing
Volume: 27
Issue number: 1
Page range: 36-53
Place of publication: New York, NY
Publishing house: Wiley
ISSN: 0742-6046
Publication language: English
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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