How to overcome customers’ adoption barriers


Kuester, Sabine ; Heß, Silke C.



URL: http://www.acrwebsite.org/volumes/v36/NAACR_vol36_...
Document Type: Article
Year of publication: 2008
The title of a journal, publication series: Advances in Consumer Research
Volume: 36
Page range: 783-784
Place of publication: Palo Alto, Calif.
Publishing house: Assoc. for Consumer Research
ISSN: 0098-9258
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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