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Wertgenerierung für Kunden und Unternehmen - Wie können Unternehmen Kundennutzen in Kundenwert transformieren?


Bauer, Hans H. ; Böhrs, Sandra ; Hammerschmidt, Maik ; Krämer, Andreas



Document Type: Article
Year of publication: 2009
The title of a journal, publication series: Die Unternehmung : Swiss Journal of Business Research and Practice
Volume: 63
Issue number: 3
Page range: 307-326
Place of publication: Zürich
Publishing house: Versus
ISSN: 0042-059X
Publication language: German
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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