With a Little Help from my Enemy: Comparative Advertising as a Signal of Quality


Barigozzi, Francesca ; Garella, Paolo G. ; Peitz, Martin



Document Type: Article
Year of publication: 2009
The title of a journal, publication series: Journal of Economics & Management Strategy : JEMS
Volume: 18
Issue number: 4
Page range: 1071-1094
Place of publication: Malden, Mass. [u.a.]
Publishing house: Blackwell
ISSN: 1058-6407
Publication language: English
Institution: School of Law and Economics > VWL, Mikroökonomik (Stahl Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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