Social Influence on Salespeople's Adoption of Sales Technology: A Multilevel Analysis


Homburg, Christian ; Wieseke, Jan ; Kühnl, Christina



Document Type: Article
Year of publication: 2010
The title of a journal, publication series: Journal of the Academy of Marketing Science
Volume: 38
Issue number: 2
Page range: 159-168
Place of publication: New York, NY
Publishing house: Springer Science + Business Media LLC
ISSN: 0092-0703
Publication language: English
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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