All Customers Are Equal, But Some Are More Equal. Should Firms Prioritize Their Customers?


Homburg, Christian ; Totzek, Dirk ; Droll, Mathias



Document Type: Article
Year of publication: 2010
The title of a journal, publication series: GfK Marketing Intelligence Review
Volume: 2
Issue number: 1
Page range: 17-25
Place of publication: Nürnberg
Publishing house: GfK
ISSN: 1865-5866
Publication language: English
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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BASE: Homburg, Christian ; Totzek, Dirk ; Droll, Mathias

Google Scholar: Homburg, Christian ; Totzek, Dirk ; Droll, Mathias

ORCID: Homburg, Christian ORCID: 0000-0003-1607-5237 ; Totzek, Dirk ; Droll, Mathias

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