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Kundenbindungsmanagement: Eine Einführung in die theoretischen und praktischen Problemstellungen


Homburg, Christian ; Bruhn, Manfred



Document Type: Book chapter
Year of publication: 2010
Book title: Handbuch Kundenbindungsmanagement
Page range: 3-39
Publisher: Bruhn, Manfred
Place of publication: Wiesbaden
Publishing house: Gabler
ISBN: 978-3-8349-1413-2
Edition: 7.
Publication language: German
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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BASE: Homburg, Christian ; Bruhn, Manfred

Google Scholar: Homburg, Christian ; Bruhn, Manfred

ORCID: Homburg, Christian ORCID: 0000-0003-1607-5237 ; Bruhn, Manfred

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