Fundamental Changes in Marketing Organization : The Movement Toward a Customer-Focused Organizational Structure


Homburg, Christian ; Workman, John P. ; Jensen, Ove



Document Type: Book chapter
Year of publication: 2010
Book title: Brand Management
Page range: 45-80
Publisher: Dall'Olmo Riley, Francesca
Place of publication: Los Angeles, Calif. [u.a.]
Publishing house: Sage
ISBN: 978-1-84860-203-3 , 1-8486-0208-1
Publication language: English
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Homburg, Christian ORCID: 0000-0003-1607-5237 ; Workman, John P. ; Jensen, Ove (2010) Fundamental Changes in Marketing Organization : The Movement Toward a Customer-Focused Organizational Structure. Dall'Olmo Riley, Francesca Brand Management Los Angeles, Calif. [u.a.] 45-80 [Book chapter]


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