Managers' Marketing Alliance Formation Behavior - The Impact of Company External Conditions and Managers' Personality Traits

Rilling, Thomas ; Kuester, Sabine

Document Type: Conference or workshop publication
Year of publication: 2010
Book title: The six senses : the essentials of marketing; 39th EMAC Conference, Copenhagen, 1-4 June 2010, conference proceedings
Page range: 99-100
Date of the conference: 1-4 June 2010
Publisher: Beckmann, Suzanne C.
Place of publication: Frederiksberg
Publishing house: Copenhagen Business School
ISBN: 978-87-92569-01-1
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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