Exploring the Brand Productivity Gap

Bauer, Hans H. ; Hammerschmidt, Maik ; Falk, Tomas ; Germann, Frank ; Ross, William T.

Document Type: Conference or workshop publication
Year of publication: 2010
Book title: AMA Winter Educators Conference 2010: Marketing Theory and Applications : Proceedings of a meeting held 19-22 February 2010, New Orleans, Louisiana, USA
The title of a journal, publication series: AMA Winter and Summer Educators' Conference Proceedings
Volume: 21
Page range: 334-335
Publisher: Brady, Michael K.
Place of publication: Red Hook, NY
Publishing house: Curran
ISBN: 978-1-61738-427-1
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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