Is all that glitters gold, actually? Exploring advertising impact of refined Premium Print

Bauer, Hans H. ; Heinrich, Daniel ; Hampel, Stefan

Document Type: Conference or workshop publication
Year of publication: 2010
The title of a journal, publication series: Proceedings of the ... annual conference of the Academy of Marketing Science
Place of publication: Coral Gables, Fla.
Publishing house: Academy of Marketing Science
ISSN: 0149-7421
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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