Information Seeking Process For OTC Products: A Finite Mixture Approach Analyzing Consumer Heterogeneity


Bauer, Hans H. ; Heinrich, Daniel ; Bergner, Kai



Document Type: Conference or workshop publication
Year of publication: 2010
Book title: AMA Summer Educators Conference 2010: Enhancing Knowledge Development in Marketing : Boston, Massachusetts, USA 13-16 August 2010
The title of a journal, publication series: AMA Winter and Summer Educators' Conference Proceedings
Volume: 21
Page range: 526-527
Publisher: Iyer, Easwar
Place of publication: Red Hook, NY
Publishing house: Curran
ISBN: 978-1-61782-253-7
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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