Trading off for the Effects of Prioritization Perception and Status Consciousness on Customer Profitability


Bauer, Hans H. ; Wetzel, Hauke ; Hammerschmidt, Maik



Document Type: Conference or workshop publication
Year of publication: 2010
Book title: The six senses : the essentials of marketing; 39th EMAC Conference, Copenhagen, 1-4 June 2010, conference proceedings
Date of the conference: June 1-4, 2010
Author/Publisher of the book
(only the first ones mentioned)
:
Beckmann, Suzanne C.
Place of publication: Frederiksberg
Publishing house: Copenhagen Business School
ISBN: 978-87-92569-01-1
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




+ Export and Citation


Choose a citation style.

+ Search Authors in

+ Page Views

Hits per month over past year

Detailed information



You have found an error? Please let us know about your desired correction here: E-Mail


Actions (login required)

Show item Show item