Trading off for the Effects of Prioritization Perception and Status Consciousness on Customer Profitability

Bauer, Hans H. ; Wetzel, Hauke ; Hammerschmidt, Maik

Document Type: Conference or workshop publication
Year of publication: 2010
Book title: The six senses : the essentials of marketing; 39th EMAC Conference, Copenhagen, 1-4 June 2010, conference proceedings
Date of the conference: June 1-4, 2010
Publisher: Beckmann, Suzanne C.
Place of publication: Frederiksberg
Publishing house: Copenhagen Business School
ISBN: 978-87-92569-01-1
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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