Typology of Potential Benefits of Mass Customization Offerings for Customer: An Exploratory Study of the Customer Perspective


Bauer, Hans H. ; Düll, Anja ; Jeffery, Dennis W.



Document Type: Book chapter
Year of publication: 2010
Book title: Handbook of Research in Mass Customization and Personalization
Volume: 1
Page range: 161-180
Publisher: Piller, Frank Thomas
Place of publication: New Jersey [u.a.]
Publishing house: World Scientific
ISBN: 978-981-4280-26-6
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




Metadata export


Citation


+ Search Authors in

+ Page Views

Hits per month over past year

Detailed information



You have found an error? Please let us know about your desired correction here: E-Mail


Actions (login required)

Show item Show item