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Borrowed Plumes: Why Do Consumers Buy Counterfeit Brands


Bauer, Hans H. ; Albrecht, Carmen-Maria ; Heinrich, Daniel ; Bergner, Kai ; Exler, Stefanie



Document Type: Conference or workshop publication
Year of publication: 2010
The title of a journal, publication series: Proceedings of the ... annual conference of the Academy of Marketing Science
Place of publication: Coral Gables, Fla.
Publishing house: American Marketing Assoc.
ISSN: 0149-7421
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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BASE: Bauer, Hans H. ; Albrecht, Carmen-Maria ; Heinrich, Daniel ; Bergner, Kai ; Exler, Stefanie

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