Apples and apples or apples and oranges? A comparative analysis of success drivers in new product development and new service development

Homburg, Christian ; Kühnl, Christina

Document Type: Conference presentation
Year of publication: 2010
Conference title: AMA Summer Educators\\\' Conference
Location of the conference venue: Boston, USA
Publication language: English
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: ?? null ??

Dieser Eintrag ist Teil der Universitätsbibliographie.

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BASE: Homburg, Christian ; Kühnl, Christina

Google Scholar: Homburg, Christian ; Kühnl, Christina

ORCID: Homburg, Christian ORCID: 0000-0003-1607-5237 ; Kühnl, Christina

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