Advanced Search

Apples and apples or apples and oranges? A comparative analysis of success drivers in new product development and new service development


Homburg, Christian ; Kühnl, Christina



URL: http://ub-madoc.bib.uni-mannheim.de/28330
Document Type: Conference presentation
Year of publication: 2010
Conference title: AMA Summer Educators\\\' Conference
Location of the conference venue: Boston, USA
Publication language: English
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: ?? null ??

Dieser Eintrag ist Teil der Universitätsbibliographie.




Metadata export


Citation


+ Search Authors in

BASE: Homburg, Christian ; Kühnl, Christina

Google Scholar: Homburg, Christian ; Kühnl, Christina

ORCID: Homburg, Christian ORCID: 0000-0003-1607-5237 ; Kühnl, Christina

+ Page Views

Hits per month over past year

Detailed information



You have found an error? Please let us know about your desired correction here: E-Mail


Actions (login required)

Show item Show item
MADOC is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.