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Implemented Default or Induced Emotions: What Really Helps to Overcome the Innovation Bias?


Kuester, Sabine ; Heß, Silke C.



Document Type: Conference or workshop publication
Year of publication: 2009
Book title: AMA Summer Educators' Conference 2009: Enhancing Knowledge Development in Marketing : Proceedings of a meeting held 7-10 August 2009, Chicago, Illinois, USA
The title of a journal, publication series: AMA Winter and Summer Educators' Conference Proceedings
Volume: 20
Page range: 147-148
Publisher: Kamins, Michael
Place of publication: Red Hook, NY
Publishing house: Curran
ISBN: 978-1-61567-798-6
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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