On the Effectiveness of Social Marketing - What Do We Really Know?

Helmig, Bernd ; Thaler, Julia

URL: http://ub-madoc.bib.uni-mannheim.de/28512
Document Type: Conference presentation
Year of publication: 2009
Conference title: ARNOVA
Location of the conference venue: Ohio, Cleveland, USA
Publication language: English
Institution: Business School > ABWL, Public & Non Profit Management (Helmig)
Subject: ?? null ??

Dieser Eintrag ist Teil der Universitätsbibliographie.

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