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Performancemaße zur Leistungsbewertung von Marketing- und Vertriebsmanagern: Ergebnisse einer branchenübergreifenden empirischen Studie


Homburg, Christian ; Artz, Martin



Document Type: Article
Year of publication: 2010
The title of a journal, publication series: Controlling
Volume: 22
Issue number: 8/9
Page range: 448-455
Place of publication: München [u.a.]
Publishing house: Beck
ISSN: 0935-0381
Publication language: German
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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ORCID: Homburg, Christian ORCID: 0000-0003-1607-5237 ; Artz, Martin

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