Strategies for Introducing Prices for Formerly Free Value-added Services

Kuester, Sabine ; Broermann, Barbara

Document Type: Conference or workshop publication
Year of publication: 2011
Book title: AMA Winter Educators' Conference 2011: Marketing Theory and Applications : Proceedings of a meeting held 18-20 February 2011, Austin, Texas, USA
The title of a journal, publication series: AMA Winter and Summer Educators' Conference Proceedings
Volume: 22
Page range: 58-59
Date of the conference: 18-20 February 2011
Publisher: Srinivasan, Raji
Place of publication: Red Hook, NY
Publishing house: Curran
ISBN: 978-1-61839-064-6
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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